Brand Production Contractor

About AllTrails

AllTrails is the app for exploring the outdoors. We help people spend more time outside by connecting them to their next adventure. AllTrails is home to the world’s largest outdoor community, with members and trails around the globe, and supports inclusive access to nature. Every day, we solve incredibly hard problems to get more people outside, for their wellbeing and the collective care of the natural world. Join us!

This is a U.S.-based remote contract engagement. Contractors in CA, CO, OR, NY, NJ, RI, and WA are subject to additional compliance requirements.

About the Role

AllTrails is looking for a Brand Creative Production Contractor to support a defined engagement focused on scaling the production of on-brand marketing assets across paid digital, lifecycle, in-app, OOH, events, and related channels.

The contractor will adapt and localize approved creative, build and maintain production-ready Figma templates and asset libraries, and help improve the workflows used to deliver high-volume creative. This work will be completed in partnership with Brand Creative, Creative Operations, and marketing stakeholders within an agreed scope, timeline, and set of deliverables.

Scope of work

• Adapt, version, and localize approved creative for paid social, display, lifecycle/email, in-app, app store, OOH, events, and print
• Build and maintain a Figma template and asset library using components, variants, auto layout, variables, and modes where appropriate
• Create modular paid-ad variations and other production assets from approved creative direction and brand systems
• Produce defined quick-turn requests, including seasonal promotions, sponsored lists, in-app events, monthly challenges, and partnership assets
• Maintain clean file organization, naming conventions, version control, and handoff documentation
• Apply brand and visual-quality standards across asset sets, including layout, typography, hierarchy, and pixel-level consistency
• Identify opportunities to improve production workflows through automation, AI-enabled tools, scripting, and creative technology
• Coordinate with Brand Creative, Creative Operations, and marketing partners on intake, priorities, feedback, and delivery timelines

Requirements

• 4+ years of experience in design production, brand design, or creative operations, ideally supporting a global brand
• A portfolio demonstrating high-volume, on-brand creative production, including versioning, localization, and template or system work
• Advanced Figma skills, including components, variants, auto layout, variables, and modes, with experience building systems others can use
• Experience using automation, scripting, AI-enabled tools, or other technologies to improve creative production workflows
• Familiarity with creative automation tools such as Celtra, Figma Buzz, or Canva
• Proficiency in Adobe Creative Suite, especially Illustrator and Photoshop; experience with After Effects or Premiere for lightweight motion or video finishing is helpful
• Experience managing asset libraries, localization workflows, and production processes for multiple markets or channels
• Exceptional attention to detail and strong command of layout, typography, visual hierarchy, and brand consistency
• Ability to work independently from a defined or lightweight brief, make sound production decisions, and escalate conceptual questions when needed
• Strong organization, communication, and time-management skills, with the ability to coordinate multiple deliverables and incorporate feedback
• Adapt, version, and localize approved creative for paid social, display, lifecycle/email, in-app, app store, OOH, events, and print
• Build and maintain a Figma template and asset library using components, variants, auto layout, variables, and modes where appropriate
• Create modular paid-ad variations and other production assets from approved creative direction and brand systems
• Produce defined quick-turn requests, including seasonal promotions, sponsored lists, in-app events, monthly challenges, and partnership assets
• Maintain clean file organization, naming conventions, version control, and handoff documentation
• Apply brand and visual-quality standards across asset sets, including layout, typography, hierarchy, and pixel-level consistency
• Identify opportunities to improve production workflows through automation, AI-enabled tools, scripting, and creative technology
• Coordinate with Brand Creative, Creative Operations, and marketing partners on intake, priorities, feedback, and delivery timelines

We celebrate diversity and are committed to building a team that represents a variety of backgrounds, perspectives, and skills.

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