Demand Generation Manager

Job Description

This role is not a content creation role, blog and editorial live with our content team, so you'll focus on distribution, repurposing, and program performance. We're looking for someone who has actually built in a marketing automation platform: built workflows, set up campaigns and emails, run a newsletter, not just logged into one. Experience with events across different regional markets is a plus, and industry background matters less than platform depth.

Role Highlights:

• Campaigns: Build and run demand campaigns end to end, sequencing what the team produces across email, social, events, comms, paid, and outbound rather than letting it ship one-off
• Programs: Own our newsletters end to end: strategy, curation, production, reporting. Own the Signal webinar series and our event and conference presence, from promotion through logistics through follow-up
• PR, comms, and 3rd-party presence: Run the programs that put us in front of new audiences (press and referral partners, and the conferences where our people speak), and convert that exposure into owned-audience growth and warm conversations handed to growth.
• Execution in HubSpot: Own our HubSpot instance end to end, build and launch campaigns, emails, workflows, and lifecycle steps, and maintain the architecture as our MOPs owner
• Distribution loop: Take what our content team writes & publishes, test formats and channels, read performance, and scale what works
• Measurement: Own program KPIs and marketing reporting. Keep a defensible view of what's working that informs what we build next
• Applied AI: use AI to accelerate program production, enablement, and case study work without flattening our voice

Essential Skills

Bonus

• You've run B2B demand generation end to end: campaigns, newsletters, webinars, events, and owned the number attached to them
• You've been hands-on in a marketing automation platform. You've built and launched in HubSpot or comparable, not just briefed someone else to
• You have strong program management instincts: you can hold a campaign map and a run-of-show for a webinar in your head at the same time
• You have strong writing skills (though you'll have content support) and can execute a case study or review blog posts as needed
• You believe in building repeatable systems over one-off execution
• You have hands-on channel experience in more than one discipline (e.g., SEO + Paid, or Paid + Analytics)
• You have a background in Client Engagement, Account Management, or a client-facing strategy role and have been responsible for organic account growth
• You have experience in a digital agency environment where you've pitched or contributed to pitches for new clients
• You have familiarity with tools like Pipedrive, HubSpot, or LinkedIn Sales Navigator

30/60/90

30 Days

60 Days

90 days

Ready to apply? Ditch the cover letter — we don’t need it. We’d rather see your AI chops. Use our Marketing Career AI Self-Assessment GPT to find out where you land on the AI marketing maturity curve and share your results with us. Our team is excited to read your application responses and will be using them to help determine who we’d like to meet with!

Have questions about recruitment at Seer? Check out our Custom GPT: Guide to Talent Acquisition at Seer to drop in your questions! You can ask it anything about our hiring process, and how to best prepare for an interview with us.

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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

• Learn the systems, the data, and the current program calendar
• Begin take over newsletter production
• Help Establish the performance-tracking rhythm and 3/6-month targets
• Take on the webinar program end to end, including promotion and logistics
• Run one campaign end to end across at least three channels
• Take on day-to-day HubSpot campaign execution from RevOps
• Support building measurement system for program performance in place
• Put trackable reporting for campaigns, events, and enablement in place
• Propose and implement one net-new performance improvement