Media Buyer/Planner

Company Description

Engagement details

• Duration: 4–6 week initial contract (leave coverage), with a possibility of extension
• Hours: 30–40 hrs/week
• Schedule: Regular EST hours required, but fully remote from anywhere in the US
• Location: Remote
• Start: ASAP
• Pay rate: $48–58/hr

Job Description

About the project A full-service marketing agency is looking for an experienced freelance Media Buyer/Planner to cover a team member's leave. You'll join the media team and report to a senior media lead. You'll manage day-to-day planning, buying and reporting across a portfolio of higher education, secondary education and nonprofit clients. This is a hands-on role for someone who can plug in quickly and keep campaigns running smoothly.

What you'll do

• Build, launch and optimize multi-channel campaigns across search, display, pre-roll, social and traditional media, working directly in platforms or through vendors
• Develop and adjust media plans for small to mid-sized budgets, in partnership with senior media staff
• Handle buying, trafficking, campaign setup, QA and billing, with accurate tracking and documentation
• Prepare performance reports with clear insights and optimization recommendations
• Coordinate with vendors on placements and pricing to maximize client value
• Support account teams with media recommendations and research as needed

Qualifications

What you bring

• 2–4 years of hands-on media buying and planning experience, ideally agency-side
• Experience with Google Ads, Microsoft (Bing) Ads, Google Marketing Platform (DV360, SA360, Campaign Manager) and ad-serving tools
• Experience across paid search, paid social, programmatic and online video
• Intermediate to advanced Excel skills
• Strong organization and attention to detail, with the ability to juggle multiple campaigns and shifting priorities
• Clear written and verbal communication
• Comfortable getting up to speed quickly on new accounts, tools and processes

Nice to have

• Experience with higher education, secondary education or nonprofit clients
• Regional/local media planning and buying knowledge, particularly in Upstate New York

Additional Information

We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the world’s biggest brands and agencies to help them solve unique marketing challenges with the best people, swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018, We Are Rosie is on a mission to redefine how marketing works, with an inclusive, human-centric approach that’s better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades, including being named to the 2023 Global Top 100 Inspiring Workplaces, the Inc. 5000 2022, and Adweek’s Fastest Growing Agencies in 2021.

We do not discriminate on the basis of race, color, religion, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, marital status, or any other status protected under federal, state, or local law.