Senior Performance Ad Designer/Editor (Direct Response / E-commerce)
Job Description
About The RoleNovaaLab is scaling rapidly, and our growth is directly fueled by our creative output. We areseeking a Senior Performance Video Editor & Ad Designer who lives and breathesdirect-response marketing.Your mission is simple: conduct deep ad research, take raw assets, UGC, AI generations, andproduct footage, and engineer them from scratch into high-converting Meta Ads. You are notjust a task executor; you are a creative scientist. We make psychologically engaging,scroll-stopping ads that drive immediate revenue. You will work closely with our creativestrategists to research, create, analyze, iterate, and launch high volumes of winning creativesbased on hard data.Core Responsibilities1. Elite Ad Research & Creative Analysis● The Motion Master: You are elite at using Motion or similar analytics tools to analyzecreative performance. You don't wait for media buyers to tell you what's working; you livein the dashboards and pull your own insights.● Metric Diagnosis: You possess an elite understanding of ad data. You know exactlyhow to diagnose a failing ad by reading Hook Rate, Hold Rate, Outbound CTR, andCPA, and you know exactly what visual levers to pull to fix them.● Competitive Research: Conduct relentless, elite-level ad research. You know how tomine the Facebook Ad Library, TikTok Creative Center, YouTube shorts, and competitorfunnels to spot emerging trends, winning angles, and pattern-interrupt styles before theypeak.2. High-Volume Direct Response Ad Creation● Ad Production: Create cohesive, high-converting static ads & video ads from theground up using raw footage, UGC, AI-generated assets, and product B-roll.● Mastering the Hook: Design scroll-stopping visual and auditory hooks for the criticalfirst 3 seconds of every ad to maximize thumb-stop ratios.● Pacing & Retention: Execute aggressive, fast-paced editing styles designed specificallyfor social media feeds. You know exactly when a clip lingers too long and how to usepunch-ins, B-roll cutaways, and
transitions to keep viewer retention high.3. Visual Polish & Sound Design● Dynamic Typography: Create bold, highly readable, native-looking text overlays andcaptions that drive the narrative even when the sound is off.● Audio Engineering: Apply high-impact sound design (whooshes, pops, risers) and mixAI voiceovers (ElevenLabs) with background tracks to elevate the production value anddrive emotional engagement.4. Rapid Iteration & Data-Driven Adjustments● Versioning: Take baseline winning ads and rapidly produce variations (testing newhooks, new CTAs, different voiceovers, or pacing changes) to combat ad fatigue andscale spend.● Surgical Fixes: Use your Motion data insights to execute immediate, surgical creativesolutions to fix drop-off points mid-funnel.5. Asset Utilization● Seamlessly utilize the modular templates, 3D anatomical animations, and asset librariesbuilt by our Systems Architects to maintain brand consistency while creating at maximumspeed.
Requirements & Qualifications
● 5 Years of Professional Experience: Proven, verifiable track record indirect-response video ad creation and e-commerce marketing (Agencies or 8-figure+DTC health/wellness brands preferred).● Elite Data & Motion Fluency: You must be an expert in using Motion (or similar) forcreative reporting. You speak the language of performance marketing flawlessly andmake design decisions based on business metrics, not just aesthetics.● Direct Response DNA: You understand consumer psychology, pattern interrupts, andexactly why an ad converts.● Software Mastery: Expert-level proficiency in Adobe Premiere Pro, After Effects, andCapCut desktop. Familiarity with AI audio/video tools is a requirement.● Speed & Precision: You are a machine. You know all the keyboard shortcuts, you workincredibly fast, and you do not sacrifice visual quality for speed.● Portfolio Requirement: Your reel must showcase fast-paced, direct-response socialmedia ads with heavy text overlays, UGC integration, and strong hooks. (Cinematicvideos or non-DTC will not be considered).
Why This Role Matters
You are the tip of the spear. The ads you create are the direct bridge between our products andour customers. Your elite understanding of ad metrics, deep research, and visual storytelling willdirectly impact the daily revenue of the company. If you thrive in a fast-paced environmentwhere your creative work is measured by tangible financial results, this is your role.
Why Join Assist World?
100% REMOTE
$50 birthday bonus
$200 testimonial bonus
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