Manager, Marketing Operations

Position Summary

We are seeking a Manager, Marketing Operations to build and run the systems, processes, and planning infrastructure behind our marketing organization. This person will own the marketing and digital technology planning system, manage the project management system, and grow a team of SMEs. You will be the connective tissue between brand teams, agencies, medical/legal/regulatory (MLR) reviewers, and finance, making sure work moves efficiently, compliantly, and with visibility.

Key Responsibilities

Enterprise Marketing Technology

• Administer and optimize the marketing planning stack, including platforms such as Vodori, AirTable, Wrike, and Flowcode.
• Partner with IT, Compliance, and Privacy to evaluate, implement, and integrate new and existing tools; manage vendor relationships, licensing, and renewals.
• Define and enforce data governance, taxonomy, data dictionaries, and metadata standards across systems.
• Manage user access, training, documentation, and adoption, and troubleshoot escalations.
• Maintain integrations between systems (e.g., CRM, DAM, MLR workflow, analytics) to support a connected customer view.

Project and Workflow Management

• Own the marketing project management platform (e.g., Wrike,Workfront, Asana): configuration, templates, intake forms, dashboards, administration, and reporting.
• Design and maintain standardized workflows for content development, agency briefing, MLR review, and promotional material approval.
• Track project timelines, resource capacity, and dependencies; flag risks and bottlenecks early.
• Establish KPIs for cycle time, on-time delivery, and review rounds, and report on them regularly.
• Drive continuous process improvement and change management across brand and agency teams.

Oncology Marketing Planning

• Coordinate the annual brand planning calendar and quarterly business reviews for oncology portfolio brands across tumor types.
• Coordinate marketing plans that align HCP, patient, and advocacy tactics with launch timelines, clinical data readouts, and key congresses (ASCO, ESMO, ASH, SABCS, etc.).
• Consolidate cross-brand plans into a single view to reduce overlap and optimize investment.
• Support launch readiness planning of additional systems.

Compliance and Governance

• Ensure marketing processes align with MLR and internal SOPs.
• Maintain audit-ready documentation and partner with Legal and Regulatory on process updates.
• Become an SME in current MLR best practices

Analytics and Reporting

• Share dashboards that give leadership visibility into project status and system usage.
• Translate data into actionable recommendations for ops teams.

Qualifications

Required

• Bachelor's degree in Management Information Systems (MIS), Marketing, Business, Life Sciences, or a related field.
• 5+ years of marketing operations, brand operations, or project management experience in healthcare, biotech, or pharma or similar industry.
• Hands-on experience administering enterprise marketing platforms and a project management system.
• Working knowledge of the MLR process.
• Excellent communication, stakeholder management, and organizational skills.

Preferred

• Direct experience supporting production-like environments and systems.
• PMP, Agile, or similar experience.
• Experience with business intelligence, project management, and business planning tools.

Core Competencies

• Systems thinking and process design
• Cross-functional leadership without direct authority
• Attention to detail in a regulated environment
• Comfort with ambiguity and fast-changing priorities
• Clear, concise communicator with both technical and non-technical audiences

The pay range is listed and actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.

Remote USA

$104,900—$131,100 USD

Compensation & Total Rewards

This range reflects a good-faith estimate of the base pay we reasonably expect to offer at the time of hire. Final compensation will vary based on experience, qualifications, and internal equity considerations.

This position is also eligible for additional compensation and benefits through Natera’s robust Total Rewards program, including:

• Annual performance incentive bonus
• Long-term equity awards
• Comprehensive health benefits (medical, dental, vision)
• Generous paid time off and company holidays
• Additional wellness and work-life benefits

Compensation Range

$115,400—$144,200 USD

OUR OPPORTUNITY

Natera™ is a global leader in cell-free DNA (cfDNA) testing, dedicated to oncology, women’s health, and organ health. Our aim is to make personalized genetic testing and diagnostics part of the standard of care to protect health and enable earlier and more targeted interventions that lead to longer, healthier lives.

The Natera team consists of highly dedicated statisticians, geneticists, doctors, laboratory scientists, business professionals, software engineers and many other professionals from world-class institutions, who care deeply for our work and each other. When you join Natera, you’ll work hard and grow quickly. Working alongside the elite of the industry, you’ll be stretched and challenged, and take pride in being part of a company that is changing the landscape of genetic disease management.

WHAT WE OFFER

Competitive Benefits - Employee benefits include comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents. Additionally, Natera employees and their immediate families receive free testing in addition to fertility care benefits. We also offer a generous employee referral program!

For more information, visit www.natera.com.

Inclusive collaboration benefits our employees, our community and our patients, and is critical to our mission of changing the management of disease worldwide.

We also consider qualified applicants regardless of criminal histories, consistent with applicable laws.

If you are based in California, we encourage you to read this important information for California residents.

Link: https://www.natera.com/notice-of-data-collection-california-residents/

Please be advised that Natera will reach out to candidates with a @natera.com email domain ONLY. Email communications from all other domain names are not from Natera or its employees and are fraudulent. Natera does not request interviews via text messages and does not ask for personal information until a candidate has engaged with the company and has spoken to a recruiter and the hiring team. Natera takes cyber crimes seriously, and will collaborate with law enforcement authorities to prosecute any related cyber crimes.

For more information:- BBB announcement on job scams - FBI Cyber Crime resource page