Senior Associate, Data & Intelligence Strategy

WHO WE ARE

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

THE ROLE

Zeta Global is seeking a Senior Associate for our Data Cloud Applications team to help agency partners improve campaign performance through data analysis, audience insights, and strategic recommendations. This role provides critical leverage to the team by driving outcomes and strategy for Zeta’s key agency platform partners.

The Senior Associate will work closely with agency partners to help them win new business, analyze campaign results, identify performance trends, and translate findings into actionable recommendations. They will provide thought leadership and tactical support to drive adoption of Zeta’s Data Cloud solutions and will play a key role in informing Zeta’s product roadmap by capturing client feedback and identifying opportunities for greater efficiency and effectiveness.

Roles & Responsibilities

• Analyze campaign performance data to identify trends, evaluate audience engagement, and recommend opportunities to improve campaign effectiveness.
• Translate analytical findings into clear, actionable recommendations that help agency partners refine targeting, messaging, and campaign strategy.
• Develop a comprehensive understanding of the Zeta Data Cloud Identity Graph, attributes, and signals to support audience curation and data-related inquiries
• Confidently demo Zeta’s Opportunity Explorer solutions both internally and externally to showcase how we can help brands acquire, grow and retain customers.
• Act as a primary point of contact and trusted strategic advisor for clients and client account teams, providing consultative guidance and actionable recommendations on leveraging Zeta Data Cloud solutions to achieve business objectives.
• Identify strategic opportunities from Data Cloud Intelligence solutions and present actionable findings to client stakeholders during intelligence readouts.
• Offer strategic recommendations during RFP responses, identifying creative applications of Zeta’s identity, intelligence, activation and measurement solutions to differentiate client proposals.
• Train client account teams on how to leverage Data Cloud Intelligence solutions, enhancing client teams' ability to independently utilize platform features
• Audit and maintain client accounts, verifying that all requested solutions are accurately loaded and active.
• Capture client needs and feedback that align with the Zeta product roadmap, acting as a liaison between client teams and Zeta’s Product team.
• Advocate for client-driven enhancements, ensuring client needs are communicated clearly to influence future platform developments.

Qualifications

• 2-3 years of client facing experience, including 2+ years in Advertising or Marketing Technology
• Thrives in a challenging, fast-paced entrepreneurial environment with real-time impact on day-to-day business, championing a high agency mindset
• Highly organized and detail-oriented, with proven ability to manage multiple projects and prioritize effectively under dynamic conditions
• Analytical thinker, comfortable with quantitative analysis and data interpretation
• Translates complex data findings into clear, concise, and compelling narratives tailored to various audiences
• Creative problem-solver who can think outside the box to develop innovative solutions
• Collaborative team player with strong independent working skills; self-motivated and dependable in driving initiatives forward
• Proficient in Excel (VLookups, Pivot Tables, Logic-based queries, data cleaning & filtering)
• Advanced in Microsoft PowerPoint for professional client-facing presentations

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Preferred Qualifications

• Expert in Microsoft PowerPoint
• Proficient in Tableau
• Working understanding of SQL and relational databases

BENEFITS & PERKS

• Employee Equity
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance and more!!

SALARY RANGE

The salary range for this role is $70,000 - $80,000, depending on location and experience.

PEOPLE & CULTURE AT ZETA

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/

ZETA IN THE NEWS!

https://zetaglobal.com/press/?cat=press-releases

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