Senior Product Marketing Manager, Public Sector

Build a Safer World.

TRM Labs provides AI-powered intelligence solutions that help public and private sector agencies investigate and disrupt crime. TRM's platforms enable investigators to trace illicit activity, build cases, and construct operating pictures of threat networks. Leading agencies and businesses worldwide rely on TRM to make the world safer and more secure.

We’re looking for a Senior Product Marketing Manager to own the Public Sector market for Ardence, TRM’s AI-native investigation platform. Product marketing at TRM is organized as product PMM and market PMM. Product PMM owns platform positioning, differentiation, and launches across markets. Market PMM turns that foundation into growth within one market: understanding the buyers, running the sales and customer programs, and driving adoption and expansion. This is a market PMM role. You work closely with a Product Manager, Sales, and Customer Success. The PM builds, Sales opens doors, and you make sure buyers and existing customers know what Ardence can do for their missions and use it. AI handles the execution. You handle the judgment.

This role supports Defense and National Security customers as well as the rest of Public Sector. It requires U.S. citizenship and residence in the United States.

What you’ll own

You’ll own the Public Sector market position and growth programs for Ardence. Your buyers and users are investigators and analysts running complex, high-stakes cases for government agencies. Most Public Sector growth comes from existing customers, so a large part of the job is helping them use more of Ardence and expand into additional teams, workflows, and missions.

• Public Sector positioning, messaging, demos, and sales materials built on the shared Ardence story
• Defense and National Security positioning and programs, built with the teams that serve those agencies
• Adoption and expansion programs for existing customers: which teams and missions could use more of TRM, what they would need to buy, and the stories, demos, and customer proof Sales and CS need to have that conversation
• Customer marketing for Public Sector: finding customers who have capabilities they aren’t using, reaching the right users, and measuring whether usage changes
• Mission-specific research and campaign content that supports both existing customer growth and new business
• Follow-through on every launch in your market: did it reach the intended buyers, start qualified conversations, and get existing customers using what shipped

How you’ll work

Deep diving: You know the product at the level where you can demo it as well as anyone in the company. You know where the real value sits and where it breaks down. You’re in deal reviews and customer conversations often enough to know what lands, and you can hold a real conversation with both engineering and buyers.

Positioning: You take the shared Ardence story and make it specific to how government investigations run. You find the framing where a Public Sector buyer sees why TRM fits their mission, and you get claims agreed with Product at the start of a launch, not the night before.

Incepting: The story only works if the company carries it. You get Sales and CS telling it without you in the room, and you feed what you hear from agencies back to the product PMM and Product so the story and the roadmap improve.

Owning the moment: A launch, an enablement session, the materials a seller brings to an agency meeting. These are the moments where TRM either makes an impression or misses one. You own the narrative, the timing, and the outcome.

What we’re looking for

Storytelling. You think in narrative, not slides. You can make something technical matter to an agency buyer in two sentences, and your stories rest on customer signals, usage data, and win/loss patterns. You carry the same story across a one-pager, a demo, and an enablement session.

Commercial instincts. You understand what moves a deal and what moves an expansion, not just what sounds good in a deck. You’ve been in enough sales cycles to know the difference, and you’ve changed your positioning because of it.

AI builder. You build systems for the team, not just yourself. You’ve already offloaded repeatable work to automation, such as competitive monitoring, content generation, and usage reporting. Walk us through something you built that made the whole team faster.

Judgment. You know what good looks like and say so when it isn’t: a deck sellers aren’t using, a claim Product hasn’t confirmed, a launch that shipped without follow-through. You give feedback that moves things forward.

Customer-led measurement. You decide how to measure adoption and expansion, and you change the program when the numbers say it isn’t working.

Hard requirements

• U.S.-only citizenship and residence in the United States
• 5+ years in product marketing at a B2B SaaS company
• You’ve owned at least two tier-one launches end to end: strategy, narrative, execution, and post-launch measurement
• You’ve owned a website or major digital channel and made content decisions that moved pipeline, not just pageviews
• You already use AI to build workflows and systems and can walk through a real example of something you built for your team, not just yourself

Deal breakers

• Marketers who measure output in assets shipped
• Anyone who treats AI as something to explore rather than something already running in their workflow
• Candidates whose best examples inherited existing infrastructure. We need builders, not operators of programs someone else built.

About the team

TRM’s product team doesn’t coordinate work. It owns outcomes. Product marketers are embedded in the sales motion, in customer conversations, and in launch decisions. The team is small, the scope is real, and what you ship shows up directly in how deals close and how customers use TRM. PMMs here don’t wait to be asked. If the standard is slipping somewhere, you say so and help. AI is how we work, not just what we build.

If you do this well, existing Public Sector customers use more of Ardence, expansion conversations start from a story Sales and CS already carry, and TRM’s Public Sector market grows through the customers we already have.

What TRM speed looks like in this role

• Sales asks for enablement on a new Public Sector program. You write the qualifying criteria and talk track, build a one-pager and slides, and run the enablement session that week.
• A new capability ships. Within days you turn it into Public Sector messaging, a short demo, and a one-pager that Sales and CS can use with existing customers.
• Usage data shows a customer is underusing Ardence. You turn it into an expansion story with the right demo and proof, and get it to the account team before their next conversation with the economic buyer.

The following represents the expected range of compensation for this role:

• Individual pay is determined by skills, qualifications, experience, and location. The compensation details listed in this posting reflect the US base salary only.
• The estimated base salary range for this role is $175,000 - $195,000.
• Additionally, this role may be eligible to participate in TRM’s equity plan.
• Please note – we factor in the different costs for geographies outside the United States.

Our R&D team is distributed not distant and will participate in work weeks, typically 1–2 times per quarter, at a TRM hub or other designated location. Work weeks may be scheduled with as little as 14 days’ notice, and some roles may require additional travel based on team and cross-functional needs. TRM coordinates and covers approved travel, lodging, and workspace.

Application Instructions

If you’re interested in joining TRM, we encourage you to apply directly. Every application is reviewed by our Talent team.

Before applying, review the job description carefully and highlight the experience and impact that best demonstrate the required qualifications. Please also provide thoughtful and accurate answers to the application questions, as these will be used to evaluate your skills and qualifications for the role.

If you send your resume directly to someone at TRM, we can’t guarantee it will reach the appropriate hiring team. Applying directly is the best way to ensure your application will be considered.

Interviewing with TRM

Our process is designed to understand how you think, solve problems, and deliver impact, while allowing you to evaluate TRM. Most interview processes include a case study, an AI skills assessment, and a Leadership Principles interview.

• Recruiter Intro: Qualifications, motivations, and alignment with the role.
• Hiring Manager: Deep dive into your relevant experience, skills, and impact.
• First Round: 1–2 interviews focused on the skills most critical to the role.
• Final Round: Hands-on case study. This is usually a panel-style session where we go deeper into your craft, problem-solving, and alignment with TRM.
• References: Former colleagues who can provide insight into your work and impact.
• Offer: Congrats! Your recruiter will present the offer and compensation details.
• Welcome to TRM: We're excited to build a safer world with you!

Your recruiter will share your specific interview plan and preparation guidance along the way.

AI Fluency at TRM

AI fluency is a baseline expectation at TRM.

We believe AI meaningfully changes how top performers operate. We expect every team member to use AI to accelerate and reimagine their craft, not just automate surface tasks.

At TRM, AI fluency means you are among the top 10 percent of operators in your function in how you apply AI to:

• Accelerate repeatable workflows
• Structure and solve problems
• Improve output quality
• Increase speed and leverage

You will be evaluated on applied AI fluency during the interview process.

Life at TRM

We are building a safer world. That promise shows up in how we work every day.

TRM moves FAST. We are a high-velocity, high-ownership team that expects clarity, follow-through, and impact. People who thrive here are energized by hard problems, experimentation, and continuous feedback. If something takes months elsewhere, it will ship here in days.

Our work sits at the intersection of AI, national security, and fighting crime. The problems are complex, the stakes are real, and the environment evolves quickly. The pace and intensity of the work reflect the importance of the mission. As a result, the way we operate requires a high level of ownership, adaptability, collaboration, and creative problem-solving.

At TRM, you should expect:

• Priorities and targets to change quickly
• Operating with a high degree of ambiguity
• A high level of personal ownership and accountability
• Close collaboration across teams and functions
• Frequent, high-touch communication
• Creative problem-solving and out-of-the-box thinking
• A pace that rewards urgency, adaptability, and outcomes

This environment is energizing for people who enjoy building, solving hard problems, and making progress in situations that are not always fully defined. It also requires thriving in ambiguity, adjusting course as new information emerges, and maintaining focus and positivity in a fast-moving and intense environment.

We also recognize that this style of operating is not for everyone. If you are primarily optimizing for predictability or a consistently balanced workload, we encourage you to use the interview process to pressure-test whether this environment is truly the right fit. We want teammates who thrive here, not just survive here.

If you are excited by meaningful problems, motivated by ambitious goals, and energized by working alongside mission-driven colleagues, there is a good chance you will find TRM to be an exceptional place to grow and contribute.

Leadership Principles

We hire and grow against three leadership principles. They’re the standards for how we operate, treat each other, and make decisions.

• Impact-Oriented Trailblazer: We put customers first and move with speed, focus, and adaptability. We treat every plan like an experiment – test, ship, measure, and iterate quickly.
• Master Craftsperson: We care deeply about our craft. We balance speed with high standards, own outcomes end‑to‑end, and invest in getting better everyday.
• Inspiring Colleague: We add clarity and energy, not noise. We bring humility, candor, and a one‑team mindset — giving and receiving feedback to make the team stronger.

Join our Mission

At TRM, we care deeply about our craft. We are looking for individuals who want their work to matter, who experiment with speed and rigor, and who take pride in building a safer world for billions of people. If you’re excited by TRM’s mission but don’t check every box, we encourage you to apply — we hire for slope, judgment, and the will to learn fast.

TRM is a Series C company with $220M in total funding, backed by Goldman Sachs, Bessemer, Y Combinator, Thoma Bravo, and others. Headquartered in San Francisco, TRM operates as a distributed-first company with hubs in Los Angeles, San Francisco, New York, Washington D.C., London, and Singapore.

Privacy Policy and Additional Information

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We collect the information you provide (such as your resume, work history, and contact details) solely for the purpose of evaluating your candidacy for current and future roles at TRM.